The tasks that need to be performed can become monotonous after a while, but young players, who are still learning, often thrive on the stability of routine and repetition. The game has no real back story and there are no quests or missions: the whole premise is centred on the player's relationship and rapport with their Talking Tom. There is branded Talking Tom merchandise available to purchase and fans have even made their own Talking Tom clips of music videos and short skits. Tom has been given a range of friends, from Angela, the stylish cat, to Ben, the typical-annoying-best-friend dog, each of which have their own personality, preferences and atmosphere.

So popular is My Talking Tom that it has grown from an app to a game in its own right, and even to a television series in which Tom is voiced by actor Colin Hanks (son of mega-star Tom Hanks). Players can also customise their Talking Tom, changing the colour of his fur and clothes, accessorising him and customising his home. In the game, players can raise Tom from a kitten to a full grown cat, teaching him to use the bathroom, feeding him and stroking him. The cat repeats whatever you say in a silly voice, a concept that enthrals, entertains and charms younger players! The player can pet, feed and walk Tom, but the selling point of the game is the ability to talk to Tom. My Talking Tom is an interactive game from Outfit7 that is aimed at younger children.

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